Listed below are the three main reasons why you should choose to have your products printed on an
offset printing press:
 

Quality                           Offset printing is far superior in quality compared to digital toner-based printing.If you 
                                       have the same flyer printed at Kinko's using one of their digital printers and compare 
                                       that to the same flyer printed from a commercial offset printer, you will see the huge 
                                       difference in quality. While some digital printing machines are better than others, there 
                                       is usually no comparison in quality when comparing the two printing processes.


Lower Cost                   Typically the per piece cost of an offset printed product is lower than that of a digital 
                                       print. This means that offset printing will be less expensive and will save you money 
                                       in most cases. The exception to the rule is when there are small quantities being 
                                       printed. Any quantity of 1,000 or more will usually be more cost effective using offset
                                       printing. For smaller quantities - such as printing 50 or 100 flyers - it would most likely
                                       be cheaper to print digitally.

Turnaround Time        The greatest advantage of digital printing is speed. If you are under the gun and need 
                                       something printed right now for a trade show tomorrow, a digital printer can 
                                       accommodate you most of the time. Turnaround times for digital printing is generally 
                                       1-2 days at the most, compared to a typical 5-7 business days for a commercial offset printer.



Our recommendation:
Be sure your printed products come from the offset printing process, not from digital printing. Even if you don't use Distributing Works to have your products printed, if you want your products to be as professional as you are, you will definitely want to use a commercial offset printing company.